It seems like just yesterday that summer finally came, as it got warmer and lighter, the planning for our summer party began. Now the nights are slowly drawing in and there is a slight chill in the air… Autumn has crept up on us. So, with a warming cup of tea in hand, we’re looking back to last Thursday when we had our spectacular Sleek summer party to mark the end of the summer! Not only were we fundraising but we were also celebrating our two recent award shortlistings for the Best Businesswoman Awards and it was our 4th birthday!
Our last blog was about how we practised our pitching skills to prepare for the party – how we pulled everything together as a team, pitched our ideas to our boss, and took this event as seriously as any client project. The event, held at Fulham Football Club, was a huge success and was thoroughly enjoyed by everyone!
As the event was a fundraiser, the main goal of the evening was to raise as much money as possible for our chosen charity, Buses 4 Homeless – that meant we had a pretty tight budget! In order to make this a hit, we needed to be smart about what we spent and what savings we could make. In a sports day themed party, we wanted to create something memorable but keep the focus on raising money rather than spending it! And it paid off – we raised a HUGE £1,595 for Buses 4 Homeless!
Top tips for fundraising events
Here’s our top tips on how to plan a successful fundraiser so you can plan your own.
1. Set a realistic target
There is no point setting a fundraising target that is simply unachievable – it can be so disheartening if you don’t quite reach a target. So to set a target that is realistic yet ambitious, do a bit of maths! We took the number of confirmed guests and worked out how much we would raise if everyone donated £10. Now, some people would donate less or more than this, so we just used this as an average to give us a ballpark figure… and then added a little more for luck! Our target was £1,000 – which we exceeded by 50%!
2. Plan how you are going to raise the money
It sounds silly but it’s easy to just call an event a fundraiser without really thinking it through. We thought about charging entry or charging to enter each of the games we had dotted around the venue. In the end, we thought the easiest way was to simply hold a raffle and an auction for the biggest prizes. Thanks to our amazing suppliers, we had some really great prizes donated – if you are holding a raffle you need to have prizes that people actually want to spend their money on! It’s also a good idea to keep your guests updated – when people can see how much has been raised so far, this will act as an incentive to reaching the target. Never underestimate how competitive humans can be!
3. Utilise your contacts
When you work with suppliers so much, you develop great working relationships with them. In honour of a worthy cause, our supplier and partners are more than happy to help out with a favour here and there. We contacted a few who had already RSVPed and they willingly helped out with securing auction lots and donating raffle prizes.
As Founder of Buses 4 Homeless, Dan Atkins, said on the night, “In our industry, we are so used to being flown all over the world and staying in 5-star hotels, it is especially important to be aware that not everyone is so lucky. We never know what situation we could find ourselves in. Even donating £10 is enough to help make a difference to someone who really needs it.”